![]() ![]() What one fashion writer in around 1900 called ‘the shift from Venus to Diana.’” “I speak with such confidence about it because I really have used it so often,” she said.Īs Valerie Steele, the chief curator of the Museum at the Fashion Institute of Technology, said: “It was a shift in beauty ideals from a very voluptuous, high Victorian ideal, to a younger and slimmer ideal. ![]() Some of her clients are hesitant when she first mentions sticking strips of adhesive to their busts, she said, but her enthusiasm for the product usually manages to win them over. Arad said she likes to use the tape with halter tops, anything backless, plunging necklines or blazers without tops underneath. “You can literally cut the shape of whatever the top is, and then you have this custom-made bra.” “It makes everything so much easier because it’s so flexible,” she said. Clair, said she’s been a long time user of boob tape. Kardashian, the duct tape queen herself, started her own line of Skims “Body Tape” in 2019, but it is no longer available for sale on the company’s website.)Ībby Arad, a stylist whose clients include comedians and actresses like June Diane Raphael and Jessica St. “It’s not as crazy or scary as it used to seem.” “I think people are catching on to this wardrobe hack,” she said. Nue is now carried at fashion retailers like Net-a-Porter and Revolve. But the brand has seen steady growth, even during a pandemic when most people weren’t out and about wearing their most revealing outfits ( or even their bras). Montes is the company’s only full-time employee, and her husband still helps her pack up big orders that need to be shipped out. (The line has since expanded to four skin tones: light, light-medium, medium and dark.) When she finally had the product, she modeled it on herself and her friends, and posted videos on Instagram of herself applying it. Montes several months to design the packaging and find a manufacturer that could produce the waterproof, latex-free tape in three skin tones as she wanted. “However, if I can take this and create it in a way that’s going to make sense for everybody, and make everybody feel included, I think I can do that.” Montes, who is Latina, remembered thinking. “I don’t feel like this is a product for me,” Ms. Montes found a few brands that advertised such tape, but she felt alienated by the fact that these products generally only came in a single, light beige hue, and that they were often presented on young, airbrushed models. The jumpsuit she intended to wear had a plunging neckline that would have revealed any traditional bra, so she tried the Kardashian-approved duct tape method. The idea first occurred to her over a year earlier, when she was getting dressed for a cousin’s wedding. Stephanie Montes, a former fashion and beauty editor, started Nue, her own brand of “boob tape” - as it’s commonly called - in January 2020. (Ripping industrial adhesive off one’s soft flesh can both hurt and cause skin irritation and burst capillaries.)īut a growing number of companies have begun to ask the compelling question: What if there were a better way to tape up one’s breasts than with material originally designed for wrapping steel cables and electrical conductors? “Just brace yourself for when it’s time to take it off, LOL,” she wrote. And back in 2016, Kim Kardashian shared on the now-defunct KKW app that one of the secrets to her pneumatic red carpet figure was using duct tape to hoist her breasts up toward the heavens. ![]() Transgender men and nonbinary individuals, for instance, have long used tape to bind their chests. The idea of taping up one’s bosom to achieve a particular silhouette is nothing new. The latest frontier in breast containment technology is something far more versatile that allows one to shape their chest according to their ever-evolving physical and sartorial needs, and that can also, in a pinch, be used to seal FedEx packages. But perhaps bras are the way of the past. ![]()
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